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  • Writer's pictureKim Matlock

Crafting a Digital Strategy with 5 pillars

Only 29% of companies have a digital marketing strategy in place according to a Microsoft study. In a world dominate by digital devices, if you aren't in this small minority, you are already behind. But it is not too late to get started or even begin planning what it would take. Here's a quick infographic reference guide to help you get started.


Kim Matlock is currently the Head Geek at Matlock Digital Group and CMO of Cool Blue Media who publishes the digital magazines for social media professionals, entrepreneurs, investors and virtual reality communities. She was formerly the head of digital strategy for Wyndham Vacation Ownership, the iconic Hard Rock brand and evangelized new technologies while working for Microsoft. She a self-proclaimed girly geek, life-long LOTRs fan, loves wine in a platonic way, enjoys taking terrible pictures & overshares too much on social media. She'd love to help you with your digital transformation

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